1. Platform Launch & Operations Management Onboarding & Store Setup: Managed store registration, menu configuration, and inventory synchronization across major delivery platforms including Rappi, DiDi, and Uber Eats. Content & Accuracy Management: Ensured 100% accuracy of store information, including high-quality visuals, SKU listings, pricing, operating hours, and geolocation data. Platform Partnership: Liaised with platform account managers to secure strategic resources, premium traffic placements, and favorable promotional policies. 2. Data Monitoring & Performance Optimization KPI Tracking: Monitored daily operational metrics, including order volume, Average Order Value (AOV), Click-Through Rate (CTR), and Conversion Rate (CVR). Traffic Analysis: Analyzed traffic composition (organic vs. paid/campaign traffic) to evaluate channel effectiveness. Promotion Execution: Assisted in designing and executing promotional strategies such as tiered discounts, digital coupons, and loyalty point programs. Feedback Loop: Monitored user reviews and ratings to identify pain points and drive improvements in store service quality. 3. Store Coordination & Standardization Operational Training: Coordinated with frontline staff to streamline delivery workflows, covering meal preparation, professional packaging, and courier handovers. Efficiency Improvement: Tracked fulfillment metrics (e.G., preparation time and order accuracy) to enhance operational efficiency and reduce error rates. SOP Development: Participated in drafting and implementing Standard Operating Procedures (SOPs) for delivery operations to ensure service consistency. 4. Marketing & Brand Promotion Campaign Management: Planned and executed co-branded marketing initiatives, including flash sales and seasonal/holiday promotions. ROI Optimization: Tracked and analyzed the ROI and exposure performance of platform advertisements (Paid Search/Display).