Job Title: Content Creator - Paid Advertising
This position combines creative writing skills with data-driven expertise, crafting and refining ad copy to engage audiences and drive conversions.
* Craft compelling headlines, primary text, calls-to-action, scripts, and concise hooks that resonate with each platform's user behavior.
* Customize messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize results.
* Collaborate with designers and video editors to align visual elements and copy for cohesive campaign execution.
Key Responsibilities:
Content Development: Create high-quality ad copy that meets brand standards and resonates with target audiences.
Performance Optimization: Analyze campaign performance and adjust messaging, visuals, and targeting strategies to improve outcomes.
Team Collaboration: Work closely with cross-functional teams to ensure cohesive branding and effective campaign execution.
Continuous Learning: Stay up-to-date on industry trends, best practices, and new technologies to continually improve skills and knowledge.