Overview
The Senior Manager / Director of Corporate Communications for Brazil at Keeta – the international division of Meituan – will integrate the Communications Team of Keeta and work directly with Keeta's leadership team in the country to help develop and execute the full Corporate Communications strategy as the company enters the local market. The role focuses on robust expansion and generating a strong positive impact in the food delivery industry by bringing new technology and expertise.
This position reports to the Head of Public Relations in Brazil and requires extensive external Communications experience in innovative and fast-paced companies, preferably in the technology segment. Knowledge and experience in the food, beverage, or food delivery sectors is a plus. Fluent Portuguese and English are required.
Responsibilities
* Plan and execute Corporate Communications strategies and campaigns in Brazil, interacting directly with media, journalists and KOLs.
* Manage an external PR agency to support communications objectives.
* Increase brand awareness and improve brand favorability in Brazil.
* Maintain or improve the tone of earned media stories.
* Lead integrated brand campaigns with cross-functional teams (Marketing, Social Media, Business, Government Affairs and Internal Communications).
* Manage crisis communication and mitigate negative PR impact.
Qualifications
* Fluent Portuguese and English.
* Extensive external Communications experience in innovative and fast-paced companies, preferably in the technology sector.
* Knowledge or experience in the food, beverage, or food delivery segments is a plus.
About Meituan
With a focus on its unique "Retail + Technology" strategy, Meituan's mission is to help people "eat better and live better." Founded in 2010, the company offers through its app a wide variety of delivery and online services, including food, grocery, and pharmacy delivery, movie and concert ticket sales, travel bookings, and more. Listed on the Hong Kong Stock Exchange since 2018, Meituan reported revenue of US$46.65 billion in 2024.
About Keeta
Launched in 2022 as Meituan's international brand, Keeta currently offers food delivery services in Hong Kong and Saudi Arabia.
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