# Marketing Specialist - Nutella B-Ready & Food Service## Localização de trabalho: São PauloSão PauloA Ferrero está comprometida em construir uma cultura diversificada e inclusiva, na qual todos os funcionários se sintam bem-vindos e apreciados e tenham oportunidades iguais. Acreditamos que todo o nosso pessoal tem o mesmo talento à sua maneira. Ao nutrir a curiosidade e as habilidades naturais de nossos funcionários, fornecemos a eles, geração após geração, os meios para ter sucesso pessoal e profissional, permitindo que eles planejem sua jornada na Ferrero. A diversidade de nossos talentos é o que torna nosso ambiente de trabalho multicultural, inovador e altamente recompensador.## **Sobre esta posição:**Lead the nutella Brand business in Brazil. Develop brands strategic plan with Marketing Brand Manager and assure its implementation. Lead and implement the brand activity execution projects aunder its responsability (portfolio projects, execution/activation projects, communication creative developments, media plans, PR/influencers/BTL activations, market analysis and insights recomendation, research projects, etc...). Support the local S&OP process. Influence other areas in order to reach business targets, contributing to the brand business development.## **Principais responsabilidades:*** Suggest marketing initiatives aligned with the PS1-PS3 (3-year plan) Strategy.* Lead the execution of brand marketing calendar activities to deliver current year targets.* Collaborate with the Area Marketing team and other regional BUs, being responsible for coordinating new project assessments and implementation (innovation, activations, etc.).* Lead the integrated communication plan (offline, digital & BTL) with the agency to locally develop and execute brand campaigns and activities, proposing media and communication strategies for Brazil’s core market and enabling best practice sharing across other markets.* Lead the monthly S&OP process, influencing brand volume definitions, stock level management, and ensuring plan execution by the sales and trade marketing teams, addressing business needs.* Lead innovation project development and packaging processes with the analyst/intern and Workflow Coordinator.* Manage and coordinate the Brands P&L as well as Innovations/Projects P&L. Develop price suggestions per SKU and channel, aligned with BDG and SAF guidelines.* Lead the definition of consumer research studies together with CSU.## **Quem buscamos:*** **Experience:** 6 to 8 years in FMCG brand coordination, with solid expertise in project management, innovation, brand positioning, consumer research, Nielsen, P&L, and agency management (communication, media, promotion, PR). Experience managing brands in **Food Service or On Premise** (e.g., alcoholic beverages) is highly valued.* **Education:** Bachelor's degree completed. Specific course: *Not specified* (can be added if relevant).* **Skills & Competencies:*** Deep knowledge of **Nielsen analysis and tools**.## **Como ser bem-sucedido na sua função e na Ferrero:**Os consumidores, a qualidade e o cuidado estão no centro de tudo o que fazemos. Então, para ter sucesso na Ferrero, você apenas precisa ser tão focado no consumidor e no produto como nós, dedicando-se a gerar ótimos resultados para consumidores de todo o mundo.Requisition ID71625Job functionMarketingCountryBrazilCitySão Paulo#### Share this job
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