About Us
At Publicity For Good, we specialize in working with purpose-driven brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.
We operate in the Consumer Packaged Goods (CPG) industry, particularly in the Food & Beverage, Fashion, and Beauty sectors. We secure high-impact media placements for clients through top-tier global outlets.
Job Description:
The Account Executive plays a key role in managing client PR campaigns by developing media strategies, conducting targeted outreach, and maintaining regular communication with both clients and media contacts.
This involves ensuring client visibility across national, regional, podcast, radio, and TV platforms, while also contributing to broader brand awareness and engagement.
Responsibilities:
* Develop and execute strategic PR plans tailored to each client
* Serve as the primary point of contact for assigned clients
* Build, grow, and create new client relationships
* Conduct media research and build targeted media lists
* Secure, filter, and respond to media opportunities
* Schedule and coordinate media interviews, ensuring all logistics are handled
* Follow up with media contacts to confirm placements and coverage timelines
* Monitor coverage through Google Alerts and track mentions or product features
* Facilitate writing projects with team members in alignment with client goals and deliverables
* Monitor news trends and identify timely angles for client exposure
* Provide daily client updates and maintain consistent communication
* Prepare and send biweekly and monthly reports and lookbooks
* Maintain updated media trackers to record media coverage and interview status
Requirements:
* 40 hours plus per week to meet client needs
* Proven experience or education in public relations or a related communications field
* Excellent written and verbal communication skills
* Strong organizational and time management abilities
* Proficient in Google Suite, Gmail, and media monitoring tools
* Creative and strategic thinker with a proactive mindset
* Comfortable working in a fast-paced, remote-first team environment
* Personable and professional in client and media interactions
* Able to manage multiple accounts, priorities, and deadlines simultaneously
* High level of self-accountability and commitment to delivering results
Benefits:
* Access to internal and external learning opportunities
* Ongoing performance reviews and career development guidance
* Clear advancement plan based on both role progression and financial growth
* Access to a curated library of on-demand professional development content
Salary: $693/m USD
],