Are you a data-driven marketer who loves building automated journeys? Do you believe that the future of Marketing lies at the intersection of CRM, B2B Strategy, and Artificial Intelligence ? If so, this is your next challenge. About the Role
We are looking for a Marketing CRM Analyst to join our Growth & Marketing team. You will be responsible for the \"brain\" of our marketing operation: managing our database, orchestrating communication flows, and using AI to scale our personalization efforts. Your goal is to optimize the B2B marketing funnel and deliver high-quality opportunities to the sales team.
Key Responsibilities:
* CRM Strategy: Own the Marketing CRM platform, ensuring data integrity and lead flow synchronization between Marketing and Sales.
* B2B Funnel Optimization: Manage the lead lifecycle from acquisition to SQL (Sales Qualified Lead), identifying bottlenecks and improving conversion rates.
* Advanced Email Marketing: Execute end-to-end email campaigns—from segmentation and copywriting to technical setup and A/B testing.
* AI-Powered Marketing: Implement AI tools to automate content creation, predict customer behavior, and personalize the B2B journey at scale.
* Retention & Nurturing: Build complex automated nurturing tracks tailored to different personas and industries within the B2B landscape.
* Reporting: Analyze campaign performance and attribution, providing insights to the CMO and stakeholders on ROI and channel efficiency.
What We Are Looking For (Requirements):
* Solid experience in Digital Marketing with a heavy focus on CRM (HubSpot, Salesforce Marketing Cloud, or similar).
* Direct experience in the B2B sector (understanding of Lead Scoring, MQLs, and long sales cycles).
* Expertise in Email Marketing strategy (deliverability, engagement, and automation).
* AI Proficiency: Ability to use AI (LLMs, automation agents, or predictive analytics) to enhance marketing productivity and campaign results.
* Analytical mindset with a \"test and learn\" approach.
Nice-to-haves:
* Experience with Marketing Attribution models
* Basic knowledge of HTML/CSS for email templates
* Experience with ERP (Odoo)
Why Join Our Marketing Team?
* Collaborative environment with focus on professional international growth
* Monthly bonus and employee recognition programs
* Free gym and workplace exercise sessions
* Transportation and meal allowance
* Health insurance
* Discount on selected pharmacies
* Support for language courses and professional training
* Fresh fruit available daily at the workplace
Ready to grow with Athletic? Apply now!
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