About Lilo SocialLilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.The RoleLilo Social is seeking a Creative Strategist to lead performance-driven creative strategy across a portfolio of direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration—helping clients consistently find creative winners and scale spend profitably. This is a highly cross-functional role where you will partner closely with design, video, media buying, and account teams while working directly with clients to set creative direction, align on priorities, and build repeatable roadmaps for growth.What Success Looks LikeA clear, repeatable creative testing system running across your client portfolio with consistent velocity to new concepts, angles, and iterationsCreative insights that translate into measurable performance improvements including higher click-through rates, conversion rates, lower customer acquisition costs, and scalable winning campaignsStrong client trust in your strategic point of view, demonstrated through proactive communication, data-backed recommendations, and leadership in creative directionElevated internal creative standards through contributions to team training, standard operating procedures, and systems that improve output quality and speedResponsibilitiesLead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategiesOwn creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendasCreate world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteriaDirect performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social conceptsBuild UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented executionManage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectivesWrite high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworksCollaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updatesTrack and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clientsDevelop inspiration and competitor boards to inform creative direction and identify market trends and opportunitiesLead copy across paid ads for in-ad copy and headline variations that drive engagement and conversionsRequirements1-2 years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experienceProven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysisExperience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative directionData-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide prioritiesDeep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performanceExcellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused contentHighly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneouslyProficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or NotionNice to HaveClient-facing experience including presenting strategy, leading client calls, and confidently pushing for action based on data and creative insightsExperience with conversion rate optimization and landing page testing frameworks to improve post-click performanceExperience building creative playbooks, training materials, or onboarding systems for creative teamsFamiliarity with additional paid social platforms including TikTok Ads, YouTube Ads, or Pinterest AdsBackground in agency environments managing multiple client accounts with varying needs and timelinesCompensation and BenefitsTime Off : Competitive PTO policy and paid holidays to maintain work-life balanceFully Remote : Work from anywhere working US hours and a distributed team cultureCompensation: Competitive salary commensurate with experience.