Digital Marketing Manager Role
We are seeking a seasoned Digital Marketing Manager to drive high-quality lead generation through strategic execution of all digital marketing efforts.
This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
The successful candidate will manage and optimize digital campaigns across multiple platforms based on KPIs, while collaborating cross-functionally to ensure alignment with the sales funnel.
Responsibilities include:
* Developing, managing, and optimizing full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Implementing email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Designing and producing brand-aligned marketing materials (e.g., brochures, digital ads, product images, videos, presentation decks) to elevate brand perception and drive audience engagement.
* Creating website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Creative Asset Production: Design and produce brand-aligned marketing materials (e.g., brochures, digital ads, product images, videos, presentation decks) to elevate brand perception and drive audience engagement.
* Social Media Management: Create, schedule, and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Analytical & Reporting: Use tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
Success Metrics (KPIs): Achieve 100% of weekly qualified lead generation goals, maintain or reduce cost-per-lead benchmarks across paid channels, reach defined weekly engagement growth targets across social media, complete all marketing deliverables and campaign assets on time, and submit campaign reports and insights by assigned deadlines.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
* Hands-on experience with CRM platforms (ActiveCampaign, HubSpot, Salesforce, Pipedrive, etc.), as well as email marketing and marketing automation.
* Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro preferred).
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.
* Strong visual and editorial design skills, with an eye for brand cohesion.
* Self-motivated team player who thrives in a remote work environment.
* Prior experience in luxury travel is a plus.
Benefits:
* Competitive compensation.
* Opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.