ABOUT ATTN AGENCY ATTN Agency (pronounced Attention Agency) is a boutique, performance-driven digital marketing agency trusted by e-commerce and DTC brands looking to scale profitably. We specialize in full-funnel growth across Google, Meta, TikTok, Klaviyo, Postscript, and emerging platforms — with a laser focus on ROAS, new customer acquisition, and incremental revenue. We don't just manage emails. We build scalable systems for sustainable growth and we're selective about who we work with and who we hire. If you're obsessed with performance, welcome home. ABOUT THE ROLE We are looking for a Senior Lifecycle and Retention Strategist to own and drive retention strategy across a portfolio of high-growth eCommerce and DTC brands. This is a senior, client-facing role that sits at the intersection of strategy, analytics, and execution oversight. You will be responsible for building and managing full lifecycle programs spanning email, SMS, direct mail, and loyalty, while leading the strategic direction for each brand on your portfolio. You think in customer journeys, speak fluently in data, and know how to translate insights into programs that move revenue. You will also play a key role in evaluating and recommending the right tech stack for each client, including loyalty platforms, subscription tools, review integrations, and emerging retention channels, ensuring every brand is set up with the right infrastructure to scale. This is not a coordinator role. We need someone who has been here before, can lead without being managed, and is ready to take ownership of outcomes. SCOPE OF WORK Strategy and Campaign Planning Own the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5 to 7 high-growth eCommerce brands Develop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activity Write clear, detailed copy briefs and flow outlines tailored to each brand's voice, t