Paid Media Specialist for Colombo & Hurd
Join a Mission-Driven Legal Team Transforming Global Talent Migration
Fully Remote | Full-Time
Colombo & Hurd is a boutique law firm focused on immigration for businesses, professionals, investors and families. We’re not just a firm; we’re a community of passionate legal minds dedicated to shaping the lives of individuals and businesses worldwide.
With nearly 400 dedicated professionals worldwide, we empower the world's brightest minds – from visionary entrepreneurs to groundbreaking researchers – to secure U.S. green cards, primarily through self-sponsored avenues like the EB-2 NIW, EB-1A, and O-1 visas. We file thousands of cases annually and are driven by a powerful mission: to facilitate global talent mobility and make a tangible difference in people's futures.
As our Video-First Paid Media Specialist, you will be key to our digital marketing strategy, using your expertise in performance marketing and storytelling to generate qualified leads. You will work directly with our Marketing Leaders to:
* Develop, manage, and scale high-performing paid media campaigns, with a strong emphasis on video-first strategies for Google Ads (YouTube) and Meta Ads (Facebook/Instagram/Reels).
* Optimize video campaigns on YouTube, Instagram, Facebook, and TikTok, ensuring impactful creatives, clear calls to action, and robust conversion tracking.
* Design and execute rigorous A/B tests on creatives, headlines, targeting, and ad formats to continuously improve key metrics such as ROAS and lead quality.
* Collaborate closely with our video editors, content creators, and copywriters to ensure coherence between creative execution and resonance with the target audience.
* Analyze campaign performance, generate detailed reports, and provide actionable recommendations to optimize future strategies.
* Stay up-to-date with the latest trends and best practices in video advertising and paid media.
What You'll Bring:
* Proven Track Record: 3-5+ years of hands-on experience managing paid media campaigns, with a focus on video advertising across Google and Meta platforms.
* Platform Mastery: Deep understanding and demonstrated success with Google Ads (including YouTube), Meta Ads Manager (Facebook, Instagram), and their analytics and tracking tools.
* Analytical Prowess: A data-driven mindset with a proven ability to analyze performance data, and translate them into actionable strategies.
* Video Marketing Acumen: A deep understanding of video content best practices for various platforms, including optimal lengths, storytelling techniques, and effective calls to action.
Must-Have Skills from the Start:
* Proficiency in Google Ads (especially YouTube) and Meta Ads Manager (Facebook, Instagram), encompassing campaign creation, optimization, and reporting.
Your Growth Trajectory at Colombo & Hurd:
* Growing Your Impact: As you excel, your contributions will directly influence our global reach and ability to help more individuals achieve their immigration goals.
* Continuous Learning: We encourage and support your professional development through exposure to new technologies, platforms, and industry best practices.
* International Exposure: Working with a global team provides invaluable experience and opportunities to learn from diverse perspectives.
* Dedicated Support: You'll report to the Marketing Manager, who is committed to fostering your growth and providing the resources you need to succeed.
Application process:
* Colombo & Hurd: Resume and portfolio review. Attach your portfolio link to your resume. You can also send your portfolio separately to recruiting@colombohurd.com. Format your email subject as JobTitle.LastName.FirstName to help us easily identify your application.
* Interview with Colombo & Hurd Team
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Law Practice
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