Marketing Opportunity
We are seeking a skilled Marketing Specialist to join our team and contribute to our mission of connecting doctors with underserved communities.
This role involves designing and executing strategic marketing campaigns aimed at attracting qualified doctors to regions where they are needed most. You will work closely with our recruitment and strategy team to craft compelling narratives that resonate with purpose-driven physicians.
Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing. Your responsibilities will include:
* Designing and executing localized marketing strategies to attract doctors to work in these underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
You will have the opportunity to work on two high-impact phases:
Phase 1: Attracting Quality Doctors to Underserved Communities
You will design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
Phase 2: Helping Doctors Build Their Practice and Patient Base
Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Your skills and qualifications should include:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with working hours
* Hands-on experience with Meta Ads Manager, WordPress/HTML, and analytics platforms
We offer a remote work environment and an impact-first culture. We measure success in outcomes, as well as in clicks and conversions.