Marketing Specialist
About the Role:
We are seeking a Senior Marketing Specialist to join our team. This role involves using marketing as a force for change by helping doctors and healthcare organizations thrive, particularly in underserved communities.
Key Responsibilities:
* Design and execute localized marketing strategies to attract doctors to work in underserved communities
* Develop campaigns to build awareness and trust among patients for newly settled doctors and healthcare organizations
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Run digital paid campaigns to build awareness and trust
* Manage content creation with a strong focus on human-centered storytelling
* Establish marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measure and optimize campaigns based on data
* Manage one Marketing trainee
Requirements:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneur/business mindset
* PASSION FOR HEALTHCARE, PURPOSE-DRIVEN WORK, OR COMMUNITY BUILDING
* Ability to be both hands-on/technical and manager
* Flexible working hours
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
Why Work with Us?
* Purpose-Driven: Help doctors build their practice and help patients access the care they deserve.
* Remote Work Option: Work from anywhere.
* Impact-First Culture: Success is measured in outcomes, not just clicks and conversions.