Public Relations Role
This position focuses on leading public relations efforts in Latin America, driving Cooler Master's visibility across key markets such as Brazil, Mexico, Argentina, and Chile.
Key Responsibilities:
* Develop a comprehensive PR plan for the region, ensuring alignment with global launches and sales priorities.
* Cultivate strong relationships with top-tier media outlets and influencers across Portuguese and Spanish-speaking markets.
* Leverage virtual and local events to engage the media, managing press lists, invitations, materials, and follow-up communications.
* Coordinate product reviews, overseeing sample allocation, delivery, and post-review interactions with regional media.
* Pursue collaborative opportunities with distributors, e-commerce partners, and brand collaborators to enhance the PR strategy.
* Localize global content for LATAM audiences, guaranteeing cultural and linguistic accuracy.
* Analyze media performance metrics, delivering post-launch summaries and tracking press coverage.
* Maintain strict adherence to embargoes, NDA terms, and authorized content usage standards.