Job Title: Senior Paid Media Specialist
About the Role:
We are seeking a highly skilled SEM Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, as well as hands-on experience with e-commerce stores (Shopify knowledge is a plus).
They will be responsible for optimizing ad performance through data-driven decision-making, improving ROAS & CPA, and deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Requirements:
To be successful in this role, you will need:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
Preferred Skills:
Familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion are all bonus points.
How to Apply:
Send your resume to [insert contact information] with the subject 'SEM Specialist Application - [Your Name]'