**Media Buyer Role Overview**
As a media buyer, you will be responsible for managing direct response campaigns on Meta for clients in the financial services vertical. Your primary goal will be to develop and execute effective campaign strategies that drive results.
Key Responsibilities:
* Develop and manage paid media campaigns across Facebook Ads, ensuring they align with client goals and key performance indicators (KPIs).
* Manage budgets efficiently, adjusting bids to maximize return on investment (ROI) and meet KPIs.
* Utilize campaign data to uncover trends and insights, optimizing for performance enhancement.
* Create and test creatives, landing page variations, and ad copy to ensure maximum conversion rate while adhering to brand positioning and guidelines.
* Stay up-to-date with the latest industry trends and platform updates to refine campaign strategies continuously.
* Collaborate with cross-functional teams to bring innovation and creativity to ensure campaign success.
* Report on key KPIs such as cost per thousand impressions (CPM), cost per unique link click (CPULC), cost per lead (CPL), and conversion rate (CR), providing insights and recommendations to direct managers.
**Requirements:**
* English speaker with excellent communication skills, both spoken and written.
* Experience in Facebook marketing, direct response marketing, or lead generation is mandatory.
* 2-3 years of relevant experience in a similar position.
* Experience in copywriting is a plus.
* Enthusiastic and fun to work with.