We are seeking a seasoned Digital Marketing Strategist to drive high-quality lead generation through the strategic execution of all digital marketing efforts.
The ideal candidate will have deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns. They will manage and optimize digital campaigns across multiple platforms based on KPIs, while collaborating cross-functionally to ensure alignment with the sales funnel.
Key Responsibilities
* Develop, manage, and optimize full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Design and produce brand-aligned marketing materials (e.g., brochures, digital ads, product images, videos, presentation decks) to elevate brand perception and drive audience engagement.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Use tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
This role demands a strong understanding of luxury travel trends, platform changes, and digital marketing best practices. The successful candidate will be highly organized, with strong attention to detail, time management, and follow-through.
As a creative and analytical team player, you will thrive in a remote work environment and contribute to shaping the digital engine of a premium travel brand. If you're a highly capable digital marketer who thrives on both performance metrics and creative content—this role offers the best of both worlds.
Requirements and Qualifications
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
* Hands-on experience with CRM platforms (ActiveCampaign, HubSpot, Salesforce, Pipedrive, etc.), as well as email marketing and marketing automation.
* Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro preferred).
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
Benefits and Compensation
* Competitive compensation.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.