Digital Marketing Strategist
We are seeking a seasoned Digital Marketing Strategist to join our team. This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
About the Role:
* Develop and manage full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads and ensure accurate CRM data integration.
* Create brand-aligned marketing materials, including digital ads, product images, videos, and presentation decks.
* Manage website content, including landing pages and product listings, while supporting keyword research and SEO enhancements.
* Produce high-quality social media content and engage with audiences to drive organic growth and strengthen brand presence.
* Analyze performance data using tools like Google Analytics, Tag Manager, and CRM dashboards to inform campaign strategy and improve overall marketing effectiveness.
Responsibilities:
* Monitor daily campaign performance and make adjustments based on KPIs.
* Collaborate with cross-functional teams to ensure alignment with business goals.
* Manage and utilize image libraries for polished, on-brand visuals.
* Support special projects, such as trade shows, partnership promotions, and seasonal campaigns.
* Stay up-to-date with luxury travel trends, platform changes, and digital marketing best practices.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work.
* Proficiency in WordPress, landing page builders, SEO tools, analytics and tracking tools, CRM platforms, and Adobe Creative Suite.
* A strong analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Strong visual and editorial design skills, with an eye for brand cohesion.
* A self-motivated team player who thrives in a remote work environment.
Benefits:
* Competitive compensation.
* The opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.