RAPP Dallas is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.WHO WE ARE:We are RAPP – world leaders in activating growth with precision and empathy at scale.As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.We foster an inclusive workplace that emphasizes personal well-being.HOW WE DO IT:At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.YOUR ROLE:The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing consultation and technical solutions to fulfill measurement and reporting goals. This person will architect, build, and maintain tracking implementations, conventions and taxonomies, and technical documentation leveraging best practices in digital analytics. Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, and tag management systems. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.YOUR RESPONSIBILITIES:Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussionsAuthors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortemsPerforms discovery of client marketing and technology ecosystems, business goals, and personnel resourcesAuthors and maintains campaign naming and URL tagging conventions and taxonomiesConducts tag management implementation and validation through platforms including Google Tag Manager and EnsightenAdvises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email AnalyticsAdvises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and AdjustAdvises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn AdsConceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimizedAuthors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposesProvides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracyREQUIREMENTSAt least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firmAn understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution modelsExperience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, Branch.Io MMP, Google Ads, GCM, DV360, Bing, and Facebook)Experience utilizing enterprise tag management systems to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps; Google Tag Manager and Ensighten are preferred; Adobe Launch and Tealium iQ are also valuableExperience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sPropsExperience administering Google Analytics 4; Accounts and Properties, including the creation of Custom Dimensions, Key Events, and AudiencesExperience with A/B/multivariate website testing tools including Adobe TargetExperience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuableAdobe Analytics Implementation Certification and Google Analytics Individual Qualification a plusExperience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plusInnovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscapePresentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetingsPersonal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skillsRAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.Omnicombenefits.Com. A reasonable estimate of the salary for this role, at the time of posting, is $128,000 - $153,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.Create a Job AlertInterested in building your career at RAPP? 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I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an “at will” nature, which means the Employee may resign at any time and the Employer may discharge the Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such a change is specifically acknowledged in writing by an authorized executive of this organization. I understand that as part of the offer process I will be subject to a background check that will include but is not limited to a criminal background check. In the event of employment, I understand that false or misleading information given I my application or interview (s) may result in discharge. 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