Job Overview for Data Analyst
Nearsure is developing a network of driven professionals for future opportunities.
As a Data Scientist, you will be pivotal in shaping B2B data-driven marketing and personalization strategy, building robust models that inform customer engagement, lifecycle marketing, and product strategy.
* Develop, implement, and optimize customer segmentation models, including clustering algorithms (e.g., k-means, DBSCAN, hierarchical clustering) to identify actionable buying groups within CDP data.
* Collaborate cross-functionally with marketing, product, and engineering teams to build and scale buying group frameworks that enhance personalization, targeting, and campaign performance.
Key Responsibilities:
* Analyze large datasets to identify trends and patterns.
* Design and develop predictive models to forecast business outcomes.
* Implement data visualization tools to communicate insights effectively.
Benefits:
* Opportunity to work with a diverse range of stakeholders.
* Potential for professional growth and development.
* Competitive compensation and benefits package.
Requirements:
* Strong analytical and problem-solving skills.
* Excellent communication and collaboration skills.
* Proficiency in programming languages such as Python or R.