Job Title
Multimedia Advertising Specialist
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Job Description
We are seeking a highly skilled Multimedia Advertising Specialist to join our team. As a key member of our advertising department, you will be responsible for ensuring the quality and accuracy of ad campaigns across various platforms.
The ideal candidate will have a strong understanding of multimedia advertising principles and practices, as well as excellent analytical and problem-solving skills.
You will be working closely with cross-functional teams to implement and optimize advertising strategies, ensuring seamless campaign execution and minimizing errors.
Main Responsibilities:
* Campaign QA and Validation: Conduct thorough checks to ensure that all ad campaigns meet client specifications, including proper setup of tracking URLs, targeting parameters, and creative assets.
* Compliance and Error Checks: Identify and rectify any errors or discrepancies in compliance with platform policies, client-specific advertiser guidelines, and technical requirements.
* Performance Monitoring: Regularly monitor live campaigns to ensure accurate tracking, pacing, and delivery, addressing any discrepancies promptly.
* Documentation and Reporting: Maintain detailed QA reports and document findings to provide actionable insights and improve workflow efficiency.
* Process Optimization: Work closely with trafficking, account management, and creative teams to streamline QA processes and minimize errors.
* Creative Testing: Perform thorough testing of creative assets to ensure proper functionality, quality, and compliance with platform requirements.
* Campaign Trafficking and QA: Effectively traffic and QA various campaign types, including CPM and CPCV, ensuring accurate setup and adherence to delivery goals.
* Boolean Logic Implementation: Proficient in applying Boolean logic (AND, OR statements) for precise targeting and effective campaign optimization.
Requirements:
* Strong understanding of multimedia advertising principles and practices.
* Excellent analytical and problem-solving skills.
* Ability to work effectively in a fast-paced environment.
* Strong communication and teamwork skills.
* Proficiency in Boolean logic and data analysis.
Benefits:
* Competitive salary and benefits package.
* Opportunities for professional growth and development.
* Collaborative and dynamic work environment.
Others:
* Familiarity with industry-standard tools and software.
* High level of attention to detail and organizational skills.
* Ability to adapt to changing priorities and deadlines.