Performance Marketing Specialist
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A high-performing individual is sought to join our team as a Performance Marketing Specialist. This role will be responsible for the strategic development and execution of paid advertising campaigns across Google Ads and YouTube Ads, with a focus on driving growth and profitability.
Key Responsibilities:
* Campaign Strategy & Execution: Own the full lifecycle of Google and YouTube ad campaigns from planning and launch to optimization and scaling, executing both search and video strategies using Google Ads and YouTube Ads Manager.
* Budget Management & Channel Scaling: Manage and optimize ad spend across multiple products and funnels, balancing aggressive growth with disciplined ROI targets, ensuring efficient budget allocation across campaigns.
* Performance Optimization: Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities, optimizing key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Creative & Funnel Collaboration: Partner with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond, providing feedback on hooks, visual pacing, and CTA integration based on performance data.
Requirements:
* Experience: 5+ years running paid Google and/or YouTube campaigns, proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Data Literacy: Strong data literacy and ability to interpret performance metrics to drive decision-making, experience with attribution models and tracking setups (GA4, UTMs, etc.).
* Self-Starter: Self-starter who thrives in a fast-paced, data-driven environment, comfortable writing or editing ad copy for performance, not just branding.
* Tools: Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc., familiarity with AI tools to streamline analysis or creative ideation is a plus.
About the Role:
This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location. The ideal candidate will have a strong background in performance marketing, excellent analytical skills, and the ability to work independently in a fast-paced environment.
What We Offer:
* Competitive Compensation: Competitive pay based on experience, skill level, and geographic location.
* Remote Work: Full-time, remote contractor role with flexible working hours.
* Opportunity to Grow: Opportunity to grow professionally and personally in a dynamic and innovative environment.