Job Title: Senior Paid Media Specialist - E-commerce Focus
We are seeking an experienced SEM Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
About the Role
This is a full-time position requiring a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
The ideal candidate will have hands-on experience with e-commerce stores (Shopify knowledge is a plus) and proficiency with Google Ads Editor for bulk campaign management.
Additional responsibilities include:
* Optimizing ad performance through data-driven decision-making, improving ROAS & CPA
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Required Skills and Qualifications
To be successful in this role, you will need:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
Bonus Points
Familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion are all highly valued.