Salesforce Business Analyst (Contractor) Description Department:Performance Solutions Job Category:Professional, Operations & Support Job Title:Salesforce Business Analyst We are looking for an experienced and motivated self-starter to identify and drive operational improvement projects across Global Sales and Service organizations. This role focuses on generating systems and workflow improvements that accelerate advertiser activation and improve customer lifecycle management, helping businesses get discovered and grow effectively. You will improve operational processes across the GTM organization. A successful candidate will spearhead tools improvement projects, take a structured and consultative approach to deliver and communicate clear business requirements, and drive improvements within the tools ecosystem, with a focus on Salesforce. The role requires a passion for scaling solutions through process improvements and enhancing tools such as Salesforce, Service Cloud, Outreach, and project management platforms. What You'll Do Assist with requirements gathering, testing, and documentation of Salesforce and other sales and/or project management system enhancements Build operational plans to enhance SFDC processes, governance, and workflows for consistency and adoption Coordinate cross-functional teams and ensure alignment with business goals Develop and maintain training materials for end users Create SOPs, governance models, and GTM strategies to support process improvements Perform quality assurance for system enhancements Develop reports and dashboards; track KPIs and SLAs Troubleshoot issues reported by end users and coordinate resolutions Define success metrics and track adoption and impact of solutions Conduct risk assessments and mitigation planning Work with Salesforce components such as roles, profiles, permission sets, objects, fields, record types, page layouts, workflows, validations, flows, and process builders Skills: What We're Looking For 2+ years of experience with Salesforce applications Experience with activation tools such as Outreach Strong analytical and process-oriented mindset Ability to work with ambiguous data and deliver actionable insights Strong time management and multitasking abilities Experience troubleshooting system issues and working with vendors Experience leading or supporting cross-functional tool rollouts Experience developing SOPs, governance models, and driving process improvements Strong collaboration and stakeholder management skills Excellent written and verbal communication skills SQL knowledge is required Bachelor's degree in a relevant field or equivalent experience Nice to Have Experience with project management tools such as Asana Experience in online advertising environments Salesforce Certified Administrator certification