We're seeking a hands-on
Product Owner
to drive the implementation of
Loyalty
and
Marketing Automation
platforms for LATAM markets. You'll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.
What you'll do Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives. Write clear
epics ,
user stories, and
acceptance criteria ; maintain documentation in
Confluence. Collaborate with global and local teams to deliver high-quality, scalable solutions. Support integration with the
Single Customer View (SCV)
and ensure data governance best practices. Facilitate agile ceremonies and ensure timely, value-driven delivery.
What we're looking for 5–8 years' experience as a
Product Owner ,
Business Analyst, or similar in marketing tech or CRM. Strong grasp of
Agile methodology
and sprint management. Familiarity with
MarTech tools
– CDPs, loyalty/promo engines, and automation platforms. Excellent communication skills in
English
and
Spanish or Portuguese. Agile certification (CSPO, SAFe PO/PM) is a plus.