Role Purpose
Own and drive high‑impact global initiatives in BRICS countries and bridging emerging market trends (e.G., in India, China, Brazil) with worldwide audiences. They lead cross-cultural campaigns, ensuring brand narratives are locally resonant but globally scalable, while driving content localization, strategic partnerships, and structural innovation across highly diverse territories—including originals, co‑productions and market prioritisation—aligned to the company’s global growth and storytelling ambitions.
Will be the visionary architect of the company’s brand presence and content strategy across the BRICS+ and global markets. You will fuse the vibrant, mobile-first, and rapidly expanding creative economies of the Global South with premium, world-class entertainment,
Key Responsibilities
* Lead end-to-end execution of international content initiatives, including global originals, co‑productions, adaptations, and format localization focussing on BRCIS countries.
* BRICS Market Adaptation: Ensure campaigns resonate with diverse regional socio-economic landscapes (e.G., the booming animation/VFX talent in India, the vast internet populations in China/Brazil, and shifting youth consumer power).
* Creative Team Leadership: Build, manage, and inspire multidisciplinary teams (writers, visual artists, producers, directors) across international hubs to maintain boutique design quality on a global, high-volume scale.
* Partner with creative, commissioning, and programming teams to shape globally resonant yet locally authentic content strategies
* Evaluate content opportunities through a creative, cultural, and commercial lens, driving greenlight decisions and prioritization
* Lead international market entry and expansion initiatives, covering market assessment, content relevance, localization strategy, and execution
* Translate global vision into actionable roadmaps with clearly defined milestones, KPIs, and outcomes
* Build and manage relationships with global and local studios, producers, distributors, platforms, and strategic partners
* Drive co‑production and partnership negotiations in collaboration with legal and finance teams