Connecting Doctors to Underserved Communities
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We are seeking a senior marketing professional to join our mission-driven recruitment and marketing team. This role is about using marketing as a force for change, helping doctors and healthcare organizations thrive in underserved communities.
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This position involves two high-impact phases:
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Phase 1: Attracting Quality Doctors to Underserved Areas
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You will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
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Phase 2: Helping Doctors Build Their Practice and Patient Base
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Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
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Your responsibilities include:
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* Designing and executing localized marketing strategies that attract doctors to work in these underserved communities
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* Designing and executing localized marketing strategies that attract patients to newly settled doctors and healthcare organizations
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* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
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* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
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* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
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* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
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* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
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* Managing one marketing trainee
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Required Skills and Qualifications:
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* 5+ years experience in marketing
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* Good level in English (main work language serving North American clients)
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* Experience in marketing agencies or start-ups
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* B2B + B2C experience
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* You have an entrepreneurial/business mindset
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* A passion for healthcare, purpose-driven work, or community building
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* You can be both hands-on/technical as well as manager
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* You are flexible with working hours
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Benefits:
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* Purpose-Driven: You'll help both new doctors build their practice and help patients access the care they deserve
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* Remote: Work from anywhere
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* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions
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