We are looking for a skilled Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. This role requires expertise in data-driven decision-making, improving ROAS & CPA.
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates)
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using analytics tools
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
Benefits:
* This is a full-time position – we do not accept freelancers
* Salary: USD $1,200 – $2,000/month
* Schedule: Full-time
About the Role:
This SEM Specialist will work with high-growth e-commerce brands, managing and scaling their paid ad campaigns on Facebook Ads & Google Ads. The ideal candidate will have a strong analytical mindset and expertise in e-commerce advertising.