Visual Creative Strategist Job
We're hiring a Visual Creative Strategist to drive growth through emotion-led ad creative. Our best ads spark nostalgia and feeling—the message lives in the visuals, pacing, and music, not long copy.
You'll partner with editors and UGC creators to build, test, and scale high-converting video concepts for Meta.
The role involves:
* Turning insights into scroll-stopping hooks and storyboards;
* Picking music, pacing, and shot lists that carry the message;
* Building concise briefs for UGC creators/editors; sourcing and managing creators;
* Guiding editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR;
* Launching rapid tests; reading performance (nCAC, CTR, hold rate, ROAS) and iterating fast;
* Repurposing winners into statics.
Responsibilities
* Owning visual creative strategy from concept → brief → edit → test → scale;
* Collaborating with designers, editors, and media buyers on weekly sprints;
* Maintaining a swipe file of winning references and trend formats;
* Coordinating whitelisting/influencer assets as needed.
Qualifications
* Proven record of video ads that convert;
* Strong sense of music selection, timing, and visual narrative;
* Comfortable with data: can read a dashboard and decide the next test;
* UGC + short-form paid social experience (Meta required; TikTok/YouTube a plus);
* Clear briefs, fast iterations; low-ego, high-ownership.
About The Role
This is an attractive opportunity for a skilled Visual Creative Strategist who can drive business growth through effective ad creative. If you have a proven track record of creating high-performing video ads and are comfortable working with data, this could be the perfect fit.