Job Opportunity: Marketing Automation Specialist
We are seeking a seasoned professional to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.
* Prioritize the product backlog for Loyalty and Marketing Automation initiatives and ensure timely, value-driven delivery.
* Collaborate with cross-functional teams to develop clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
* Facilitate agile ceremonies and support integration with the Single Customer View (SCV) while ensuring data governance best practices.
Requirements:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.
Key qualifications:
* Results-oriented mindset with ability to prioritize tasks and manage multiple projects simultaneously.
* Strong analytical and problem-solving skills with ability to think critically and outside the box.
* Excellent interpersonal and communication skills with ability to build strong relationships with stakeholders.