Lead Generation & Digital Marketing Strategist
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About this role:
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* Digital Campaign Management: Develop, manage and optimize full-funnel digital advertising campaigns across Meta, Google, LinkedIn and other channels to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Marketing Automation Execution: Implement email campaigns, retargeting, and automated workflows in CRM platforms to nurture leads, ensure accurate data integration, and enable effective tracking for conversion optimization.
* Creative Asset Production: Design and produce brand-aligned marketing materials (e.g., brochures, digital ads, product images, videos, presentation decks) to elevate brand perception and drive audience engagement.
* Website & SEO Management: Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Social Media Management: Create, schedule, and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Analytics & Reporting: Use tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
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Success Metrics (KPIs):
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* Achieve 100% of weekly qualified lead generation goals.
* Maintain or reduce cost-per-lead benchmarks across paid channels.
* Reach defined weekly engagement growth targets across social media.
* Complete all marketing deliverables and campaign assets on time.
* Submit campaign reports and insights by assigned deadlines.
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Responsibilities:
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* Monitor daily campaign performance and make adjustments based on KPIs.
* Collaborate with cross-functional teams to ensure alignment with business objectives.
* Ensure brand consistency across all creative and digital assets.
* Manage and utilize a library of polished, on-brand visuals.
* Support special projects and stay up-to-date with industry trends and best practices.
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Qualifications & Requirements:
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* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders, as well as SEO tools and analytics software.
* Hands-on experience with CRM platforms and email marketing automation.
* Strong proficiency in Adobe Creative Suite.
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.
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What We Offer:
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* Competitive compensation.
* The opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.
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