Job Title: Freelance Data Analyst, Social + Paid Media
Summary:
* The role is responsible for extracting and transforming social media data to provide actionable insights.
Key Responsibilities:
* Identify key performance indicators (KPIs) for organic and paid media campaigns.
* Develop monitoring and measurement plans based on objectives and agreed-upon KPIs.
* Collect and analyze data from third-party tools and native platforms to generate ongoing reports.
* Structure and present informative reports and dashboards to optimize campaign performance.
* Collaborate with departments to communicate insights and findings.
Required Skills and Qualifications:
* 1-3 years of professional experience in an agency or brand setting.
* Background in analyzing data (social media, media, website) and generating reports.
* Ability to translate research into clear presentations that tell a compelling story.
* Excellent written and verbal communication skills.
* Experience using social listening tools, content publishing tools, and reporting dashboard tools.
Benefits:
* Remote, international contract role.
* Paid time off.
Others:
* Partnership with Brand/Comms Strategists and Account Managers to communicate the value of social media monitoring and analytics.
* Leading efforts in developing holistic measurement action plans across all channels for client campaigns.