As a SEM Specialist, you will be responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
This role requires a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
You will optimize ad performance through data-driven decision-making, improving ROAS & CPA.
A key aspect of this role is creative testing & ad iteration to enhance engagement and conversion rates.
In addition, you will conduct competitor & market trend analysis to identify opportunities and improve strategy.
Strong analytical skills with a focus on revenue-driving decisions are essential for success in this position.
The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, as well as hands-on experience with e-commerce stores (Shopify knowledge is a plus).
You should be proficient with Google Ads Editor for bulk campaign management and fluent in English (written and spoken).
Additional requirements include experience with remarketing & dynamic product ads, as well as proven expertise in SEO (Search Engine Optimization).
Bonus points will be given to candidates with familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion.
This is a full-time position that does not accept freelancers.
The salary range for this position is USD $1,200 – $2,000/month.
Position: SEM Specialist (Facebook Ads + Google Ads)
Schedule: Full-time
Location: Remote (Must work Florida time zone)
We are looking for a highly skilled SEM Specialist to join our team who has a strong analytical mindset and expertise in e-commerce advertising.
If you have a proven track record with Merchant Center, Google Shopping, Meta Ads, and SEO, and you're hungry for growth, this could be your next big move.