About Foundey
Foundey is a strategic UI/UX design agency specializing in supporting SaaS, AI, and tech
startups. Our mission is to help startups create user experiences that match their potential
through design that connects user behavior to business success. We partner closely with
founders to deliver high-impact design solutions — from MVP design sprints to full-scale product
interface design and UX audits.
The Opportunity
We're looking for a relentless, resourceful hunter who doesn't wait for leads to come to them.
You won't inherit a playbook — you'll write one. If you've built pipeline from scratch, found
decision-makers nobody handed you, and converted cold conversations into real opportunities,
this role is for you. Comfortable with ambiguity, energized by the chase, and sharp enough to
earn a founder's attention in three sentences or less.
You'll be responsible for identifying, engaging, and qualifying potential customers — primarily
founders and decision-makers in SaaS, AI, and tech companies. You'll play a critical role in
connecting innovative startups with design solutions that drive real business outcomes.
Key Responsibilities
• Identify and research potential clients within SaaS, AI, and tech startup ecosystems
• Source qualified leads independently using any channel that works — LinkedIn,
communities, events, cold email, social, referrals, or whatever creative approach you
invent. No channel is off-limits.
• Own the full top-of-funnel — from identifying a name to booking a call — without relying
on inbound or handed leads.
• Develop and test your own outreach experiments; own the results and iterate fast.
• Find creative angles to reach founders — conference attendee lists, community posts,
funding announcements, product launches — and turn them into booked conversations.
• Schedule and coordinate discovery calls for the sales or leadership team
• Build and maintain a healthy pipeline of opportunities
• Track activities and performance using CRM tools
• Continuously optimize outreach strategies based on results and feedback
Qualifications
• 3+ years of experience in sales, business development, or lead generation (preferably in
SaaS or agency environments)
• Proven ability to book meetings with cold prospects — share examples of creative
outreach that worked
• Experience with outbound prospecting and cold outreach
• A track record of sourcing your own leads, not just working a provided list
• Comfortable operating without a defined system — you build your own process, manage
your own time, and hold yourself accountable to results
• Familiarity with CRM tools (e.g., HubSpot, Salesforce)
• Self-motivated, organized, and comfortable working remotely
• English proficiency required (additional languages are a plus)
Nice to Have
• Experience selling design, product, or digital services
• Understanding of UI/UX design processes and product development
• Experience working with early-stage startups or founders
Why Join Us?
At Foundey, you will work to identify high-impact projects at fast-growing SaaS and tech
companies, helping shape the digital tools that empower businesses worldwide. Your
contributions will be significant in driving growth for the business, with outcomes of your efforts
making a clear impact. This is an opportunity to take the step in your career in a studio that
values innovation, ownership, and excellence.
This is not a role with rigid scripts or assigned lead lists. You'll have full creative freedom to find
and engage the right clients in whatever way works — we care only about results. If you've ever
felt constrained by a playbook, you’ll love working at Foundey.