About the Role Property Leads is a fast-growing real estate lead generation and data company. We're looking for a
Paid Media Ad Copywriter
who can craft
high-performing copy
across multiple digital channels. This role blends
creative storytelling
with
performance marketing expertise, you'll write, test, and optimize ad copy that drives engagement and lead generation. You'll collaborate closely with the team to develop data-driven ad messaging that scales across platforms. If you love combining words, metrics, and AI tools to create ads that convert — this role is for you. Responsibilities
Copywriting for Performance
Write and test compelling copy for paid ads across
Meta, TikTok, Google, and YouTube .
Craft
headlines, primary text, CTAs, scripts, and short-form hooks that align with each platform's audience behavior.
Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions.
Collaborate with designers and video editors to align visuals and copy for cohesive creative execution.
Creative Strategy & Optimization
Develop multiple copy variations for
A/B testing
and analyze performance metrics like
CTR, CPA, ROAS, and conversion rate .
Use
data insights
and feedback from the Paid Media team to refine messaging and improve outcomes.
Research competitors, market trends, and ad libraries to identify new creative angles.
Maintain an organized library of top-performing headlines, hooks, and frameworks.
AI & Automation
Leverage
AI tools
such as
ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway
to assist in scriptwriting, ideation, and ad copy generation.
Experiment with
AI-driven testing
to quickly iterate and scale winning copy.
Collaboration & Workflow
Work with the
Creative, Media Buying, and Strategy teams
to ensure copy aligns with campaign goals.
Meet deadlines for consistent delivery of new ad variations.
Take initiative in creative brainstorming sessions and performance reviews.
Expected Outcomes
Increased ad engagement and click-through rates (CTR).
Improved conversion rates and reduced cost per acquisition (CPA).
Faster creative testing cycles through AI and automation.
Consistent production of fresh, high-performing copy variants.
Qualifications
Required
3–5 years of experience writing copy for
paid media
(Meta, TikTok, YouTube, or Google).
Strong understanding of
performance metrics
(CTR, CPA, ROAS, etc.) and how copy impacts them.
Proven track record in
direct response, lead generation, or performance marketing .
Excellent command of
English, with attention to detail and tone adaptation.
Experience using
AI tools
to ideate or generate ad concepts and scripts.
Ability to work independently and manage multiple deadlines in a fast-paced environment.
Preferred
Experience in
real estate, e-commerce, or lead generation
industries.
Familiarity with
UGC-style scripting
and short-form video ad copy.
Basic understanding of
media buying
and campaign structure.
Knowledge of
AI-driven creative workflows
(text-to-video, voiceovers, etc.).
Benefits
Competitive compensation
100% remote work-from-anywhere environment
Collaborative, innovative culture that values data, creativity, and growth