1. Platform Launch & Operations ManagementOnboarding & Store Setup: Managed store registration, menu configuration, and inventory synchronization across major delivery platforms including Rappi, DiDi, and Uber Eats.Content & Accuracy Management: Ensured 100% accuracy of store information, including high-quality visuals, SKU listings, pricing, operating hours, and geolocation data.Platform Partnership: Liaised with platform account managers to secure strategic resources, premium traffic placements, and favorable promotional policies.2. Data Monitoring & Performance OptimizationKPI Tracking: Monitored daily operational metrics, including order volume, Average Order Value (AOV), Click-Through Rate (CTR), and Conversion Rate (CVR).Traffic Analysis: Analyzed traffic composition (organic vs. paid/campaign traffic) to evaluate channel effectiveness.Promotion Execution: Assisted in designing and executing promotional strategies such as tiered discounts, digital coupons, and loyalty point programs.Feedback Loop: Monitored user reviews and ratings to identify pain points and drive improvements in store service quality.3. Store Coordination & StandardizationOperational Training: Coordinated with frontline staff to streamline delivery workflows, covering meal preparation, professional packaging, and courier handovers.Efficiency Improvement: Tracked fulfillment metrics (e.g., preparation time and order accuracy) to enhance operational efficiency and reduce error rates.SOP Development: Participated in drafting and implementing Standard Operating Procedures (SOPs) for delivery operations to ensure service consistency.4. Marketing & Brand PromotionCampaign Management: Planned and executed co-branded marketing initiatives, including flash sales and seasonal/holiday promotions.ROI Optimization: Tracked and analyzed the ROI and exposure performance of platform advertisements (Paid Search/Display).Competitive Intelligence: Collected and analyzed competitor pricing and promotional activities to provide actionable market insights.5. Systems & Data IntegrationData Integration: Facilitated the integration of third-party delivery data into Mixue’s proprietary systems (B-System/Data Mid-platform).Account Maintenance: Managed and updated centralized store account databases.Reporting: Generated periodic analytical reports (weekly/monthly) and provided data-driven recommendations for operational improvements.