Marketing Professional Sought for Impact-Driven Role
We are seeking a seasoned marketing professional to join our mission-driven team. As a Marketing Specialist, you will play a pivotal role in connecting doctors with underserved communities.
This is an opportunity to leverage your expertise in marketing as a force for change. You will be responsible for attracting qualified doctors to regions where they are needed most and helping them build their practice and patient base.
Your primary objective will be to design and execute localized marketing strategies that drive awareness and trust. You will work closely with our recruitment and strategy team to identify key messaging angles and craft compelling narratives that resonate with purpose-driven physicians.
Additionally, you will lead efforts to establish marketing processes and systems that can be replicated across multiple regions and healthcare organizations. Your responsibilities will include:
* Designing and executing digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Measuring and optimizing campaigns based on data
* Managing one marketing trainee
Requirements:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneur/business mindset
* Passion for healthcare, purpose-driven work, or community building
* Flexibility with working hours
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
Why is this role impactful?
* You'll help both new doctors build their practice and patients access the care they deserve.
* Work from anywhere
* Measure success in outcomes, as well as clicks and conversions