Visual Creative Strategist
This role focuses on spearheading growth through emotion-driven ad creative. We are seeking an expert who can craft visual narratives that captivate audiences and drive results.
As a key member of our team, you will partner with editors and creators to conceptualize, develop, and refine high-performing video concepts for Meta.
* Develop compelling storyboards and concept ideas that resonate with our audience.
* Collaborate with designers and media buyers to create concise briefs and source talent.
* Oversee the editing process, ensuring that all visual elements align with our brand's messaging and aesthetic.
* Launch targeted tests, analyze performance metrics, and make data-driven decisions to optimize campaigns.
Key Qualifications:
* A proven track record of creating effective video ads with strong conversion rates.
* Excellent understanding of music selection, pacing, and visual storytelling principles.
* Proficiency in data analysis and interpretation to inform creative decisions.
* Experience working with UGC and short-form paid social content on Meta platforms (TikTok/YouTube experience is a plus).
* Able to distill complex concepts into clear, actionable briefs and iterate quickly without compromising quality.
Responsibilities:
* Own the end-to-end creative strategy from concept development to campaign launch and optimization.
* Collaborate closely with cross-functional teams to ensure seamless execution and maximize impact.
* Stay up-to-date with industry trends and best practices to continuously improve our creative approach.