We are currently seeking a highly skilled and experienced individual to lead our paid media strategy across major digital advertising platforms. The ideal candidate will have a proven track record of scaling performance marketing campaigns in sports, betting, gaming or similar data-driven verticals.
The successful candidate will be responsible for designing, launching, optimizing, and scaling multi-channel campaigns while building segmented acquisition strategies for sports/betting audiences.
Key responsibilities include:
* Developing and executing paid media strategies across multiple digital platforms
* Managing campaign budgets and ROI analysis
* Fostering strong relationships with internal stakeholders and external partners
A minimum of 5-7 years of experience in managing multi-channel campaigns is required. A strong command of Google Ads, Meta Ads Manager, TikTok Ads Manager, and X Ads is necessary along with experience with GA4, Looker Studio, tracking pixels, UTM strategy, and conversion APIs.
The ideal candidate will have a deep understanding of CTR, CVR, CPA, ROAS, attribution, and tracking, as well as analytical skills and fluency in numbers.
Additionally, the candidate should be passionate about sports and familiar with betting markets, with the ability to adapt quickly and work independently.