Business Development Specialist
We are seeking a highly skilled Business Development Specialist to join our team. This individual will be responsible for developing and executing successful email marketing campaigns that drive engagement, conversions, and customer retention for our B2B clients.
About the Role
* This role is ideal for someone with a proven track record in email marketing, preferably in a B2B context.
* The successful candidate will have proficiency in email marketing tools such as Outreach, Seamless, ZoomInfo, and Sales Navigator.
* They will also possess strong data analysis skills and the ability to draw actionable insights from data.
Main Responsibilities:
1. Email Campaign Strategy:
o Develop and execute effective email marketing strategies to achieve client objectives.
o Create and manage email marketing calendars, ensuring timely delivery of campaigns.
2. Content Curation:
o Collaborate with clients and internal teams to gather content and information for emails.
o Evaluate content provided by the team to ensure accuracy and regulation compliance.
3. Data Management and CRM Integration:
o Maintain accurate records of sales activities, outreach efforts, and prospect interactions to ensure visibility and alignment across teams.
o Keep sales and prospect data up to date, including Total Addressable Market (TAM) details, company records, individual contacts, and key decision-makers.
o Drive automation and workflow efficiency within the CRM to streamline sales operations, improve data accuracy, and enhance team productivity.
4. Data Analysis and Manipulation:
o Extract, manipulate, and analyze data, both for campaign development and monitoring purposes.
5. Audience Segmentation:
o Utilize data-driven insights to segment email lists effectively.
o Personalize email content to cater to different audience segments.
6. Outreach Platform Management:
o Proficiently use Outreach as the primary platform for email outreach campaigns.
o Familiarity with Seamless, ZoomInfo, and Sales Navigator for lead generation and research.
7. A/B Testing:
o Conduct A/B tests to optimize email subject lines, content, and calls-to-action.
o Analyze test results and implement improvements.
8. Performance Analysis:
o Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates.
o Provide actionable insights and recommendations for continuous improvement.
9. Compliance and Best Practices:
o Ensure email campaigns comply with relevant regulations (e.g., CAN-SPAM, GDPR).
o Stay up-to-date with email marketing best practices and industry trends.
10. Reporting:
o Prepare regular reports showcasing the effectiveness of email marketing efforts.
o Track key performance metrics and communicate results to clients and internal teams.
Requirements
* Bachelor's degree in Marketing, Communications, or a related field (preferred).
* Proven experience in email marketing, preferably in a B2B context.
* Proficiency in email marketing tools such as Outreach, Seamless, ZoomInfo, and Sales Navigator.
* Strong data analysis skills and ability to draw actionable insights.
* Advanced English level.
* A passion for staying current with industry trends and best practices.
* Ability to work independently and collaboratively within a team.
What You'll Get
* You'll work with a talented team of professionals who share your enthusiasm for innovation and growth.
* Enjoy flexible working arrangements that suit your lifestyle, including remote work options.
* Take advantage of opportunities for professional development and growth, including training programs and mentorship.
* Relish the chance to contribute to the success of our organization and make a meaningful impact on our customers' lives.
This role requires a unique blend of technical skills, business acumen, and interpersonal savvy. If you're a driven and ambitious individual who thrives in fast-paced environments, we'd love to hear from you.