Job TitleDemand Generation Strategy for IBM ConsultingResponsibilitiesStrategic FocusAccount Orchestration & Buying Group Activation- Lead an account-based, client-first approach to demand to surround priority accounts with coordinated, high-value interactions- Expand engagement by identifying and activating new roles and personas within target accounts- Build and nurture buying groups, ensuring sustained, multi-threaded engagement across stakeholders- Drive consistent, repeat interactions, with a particular focus on strengthening relationships with senior decision-makersDemand Strategy & Growth Planning- Define and lead demand strategies grounded in pipeline insights, whitespace opportunities, product priorities, and competitive positioning- Translate business goals into integrated demand plans that drive both new opportunity creation and account expansion- Align cross-functional teams (product marketing, content, digital, events, client experience) to ensure cohesive strategy and flawless execution- Act as a trusted advisor to business leadership, connecting marketing strategy directly to growth outcomesDemand Generation & Campaign Execution- Drive demand within priority accounts by expanding engagement, accelerating pipeline, and increasing yield rates- Partner closely with Sales and Consulting teams to align demand programs with real-time pipeline needs and key deal progression- Leverage advanced analytics to continuously refine targeting, engagement, and conversion strategies- Deliver scalable, high-impact campaigns that can be replicated across markets while maintaining personalization at the account levelInnovation, experimentation mindset and AI leverage- Experiment with and scale AI-driven capabilities to improve efficiency, personalization, and speed- Continuously optimize channel mix based on buyer behaviour and performance insights- Advance modern demand capabilities- Embed a test-and-learn culture to drive continuous improvement and measurable ROIImpactAll efforts are designed to work together to surround the account, expand the buying group, and build long-term relationships.The ultimate goal is to shift from isolated marketing interactions to a coordinated, always-on engagement model that drives:- Increased pipeline creation and acceleration- Sustainable, long-term growthThis is Account-Based Marketing at scale—powered by data, enabled by AI, and tightly aligned to business outcomes.Required EducationBachelor's DegreeRequired Technical and Professional Expertise- Demand Generation Strategy Development: Experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants.- Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring strategic alignment of marketing objectives across the buyer's journey.- Integrated Marketing Execution: Experience orchestrating multi-channel demand programs that drive engagement, improve conversion, and support pipeline creation and progression.- Data-Driven Decision Making: Experience with using data-driven insights to inform decision-making and dynamically adapt campaigns for improved conversion rates.- Account-Based Marketing: Experience with designing and delivering end-to-end customer experiences using account- and technology-based marketing tactics to drive growth and revenue.Preferred Technical and Professional Experience- Data Analysis Tools: Experience with data analysis tools to analyze campaign performance, track buyer behavior, and measure response rates.- Experiment with and scale AI-driven capabilities to improve efficiency, personalization, and speed across demand generation.Job Details- Some travel may be required based on business demand- Work arrangement: HybridEqual Opportunity StatementIBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.#J-18808-Ljbffr