Job Title: Performance Marketing Analyst Location: Remote - Eastern Europe USD Rate: Open to negotiation based on experience As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC/Social. You’ll translate messy cross-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E-commerce, and Finance to set budgets, forecast outcomes, and guide creative/testing strategy. Key Responsibilities: Cross‑channel analytics & strategy: - Own the marketing measurement framework across Amazon DTC/Social: define source‑of‑truth, KPIs, and guardrails - Build and maintain a single view of performance across platforms, unifying with web/app/shop data and finance. - Design incrementality tests and campaign‑level A/B tests; quantify impact and roll out learnings. - Create forecasting & scenario models for budget allocation and inventory planning; partner with Finance on monthly/quarterly outlooks. - Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership. Amazon focus (Marketplace DSP): - Build dashboards for ACOS/TACoS, NTB%, Subscribe & Save, brand share, PDP funnel (sessions → detail page view rate → ATC → purchase), and search term migration. - Analyze placement, keyword, ASIN, and audience performance; recommend structural changes (campaign taxonomy, negations, dayparting, placement bid mods). - Partner with Retail/Operations on Promo Calendar, Buy Box, inventory health, and price elasticity to isolate marketing impact from retail effects. DTC & Social focus: - Stand up creative analytics: thumb‑stop rates, hook/scene analysis, copy/CTA tests; synthesize insights for the creative brief pipeline. - Evaluate and calibrate attribution (in‑platform, GA4) to a coherent POV. Data & enablement: - Own the performance analytics stack: ingestion (ETL/ELT), data models (SQL/dbt), and BI (Looker/Tableau/Power BI/Mode). Requirements: Qualifications: - 3 years in growth/performance analytics with deep exposure to Amazon Ads (Search DSP) and at least two DTC social channels (Meta, TikTok, YouTube, Pinterest). - Experience using HubSpot CRM for campaign management, sales pipeline tracking, and reporting - Experience with AMC/AMS, GA4, Shopify data, and one or more BI tools (Looker/Tableau/Power BI/Mode). - Proven ability to design and read experiments (geo holdouts, CUPED, sequential testing) and to reconcile platform vs. modeled attribution. - Strong business judgment: can connect media, pricing, and inventory to contribution margin and cash payback. - Clear communicator who can simplify complexity and influence cross‑functional partners. Nice to have: - CPG/e‑commerce background with both 1P (Vendor Central) and 3P (Seller Central) experience. - Familiarity with Amazon retail analytics (Brand Analytics, Search Query Performance, Market Basket, Inventory Health) and creative analysis tools. Benefits: - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.