Marketing Media Specialist
We are seeking a skilled marketing professional to manage and optimize digital advertising campaigns for e-commerce businesses. The ideal candidate will have experience managing large ad budgets across multiple platforms, including Meta and Google.
The successful candidate will be responsible for running ad campaigns, monitoring key performance indicators (KPIs), and optimizing campaigns to achieve desired results. They will also create performance marketing reports and provide strategic recommendations to improve overall marketing effectiveness.
Responsibilities:
* Manage Meta, Google, and TikTok ad accounts for US-based e-commerce brands
* Run ad campaigns across Meta, Google, and TikTok
* Monitor ROAS, ad budgets, revenue, and core KPIs to optimize campaigns and achieve desired results
* Create performance marketing reports to accurately display analytics, results, and next steps
* Strategize on ways to improve the overall marketing strategy for our brands to increase effectiveness
Requirements:
* Bachelor's degree in Marketing or related field, or 3-4 years of experience
* Prior experience working for an e-commerce brand or advertising agency is preferred
* Proficiency in Facebook & Google Ads management for e-commerce brands
* Ability to scale ad budgets
* Strong communication, conceptual thinking, and analytical skills
* Portfolio of work demonstrating results and case studies