About This Role:
We are seeking a seasoned Marketing Specialist to join our team. As a key player in our recruitment and marketing efforts, you will be responsible for designing and implementing strategic marketing campaigns that attract qualified doctors to underserved communities.
Key Responsibilities:
* Designing and executing localized marketing strategies to attract doctors to work in these communities
* Crafting compelling narratives that resonate with purpose-driven physicians
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneurial mindset
* Possession of a passion for healthcare, purpose-driven work, or community building
* Ability to be both hands-on/technical as well as manager
* Flexibility with working hours
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
Benefits:
* Purpose-Driven Work: You'll help new doctors build their practice and help patients access the care they deserve
* Remote Work Option
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions