HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity. Job Title: Remote Paid Advertising Strategist [Fashion Industry Experience] ( 100% Work From Home) Location: Remote from Latin America Position Type: Full-time Salary : $3,000 – $5,000 USD/month Schedule: Monday - Friday, 8:30 AM – 5:30 PM (Standard 40 hours per week) Job Overview: Our Client is a modern, data-driven digital marketing agency with a specialized focus on the Fashion Industry. They excel at connecting brands with their audiences through high-performance paid media strategies across a variety of digital platforms. By leveraging a proprietary technology ecosystem and AI-enhanced workflows, Our Client provides forward-thinking solutions that tie marketing efforts directly to broader business success. They value autonomy, proactive communication, and a deep understanding of the marketing funnel. The Role Our Client is seeking a Paid Advertising Strategist to own the execution, performance, and growth of campaigns within their assigned book of business. This is a role for a self-starter who can autonomously manage account health while working hand-in-hand with leadership to evolve service strategies. The Strategist is responsible for the full lifecycle of campaign management—from keyword research and ad copy development to complex optimizations and high-level client reporting. This position requires a professional who can leverage data to tell a compelling story and articulate clear next steps to key stakeholders. Key Responsibilities Campaign Ownership & Execution Fully owns and executes performance marketing via paid social and paid media native platforms (Meta, TikTok, Pinterest, Google Ads, etc.). Manages all client budgets with accurate pacing and provides expert advice on budget changes to maximize ROI. Executes end-to-end campaign builds with 100% on-time delivery and rigorous QA to ensure zero revenue-impacting errors. Leads continuous optimizations to drive performance improvements relative to specific client goals. Strategic Communication & Reporting Acts as the primary point of contact for internal teams regarding performance, strategy recommendations, and action items. Delivers weekly client progress recaps, providing performance insights and forward-thinking future recommendations. Maintains and manages client testing roadmaps and ensures the seamless execution of project next steps. Uses data-driven insights to articulate results to clients, translating complex stats into actionable business stories. Acumen & Innovation Demonstrates a complete understanding of the full marketing funnel and how to execute effectively across diverse paid channels. Navigates roadblocks and adapts strategies to landscape changes to ensure desired results are achieved. Employs AI technologies and proprietary ecosystem tools to enhance and optimize daily business processes. Required Qualifications Experience: 2–3 years of digital marketing experience, with 1–2 years specifically in an agency setting. Technical Expertise: 2–3 years of hands-on experience with at least 2 major paid advertising channels (e.g., Google/Bing, Meta, TikTok, Pinterest). Skills: Proficiency in campaign development processes, including bid optimization, keyword research, ad copy development, and full-funnel strategy. Tools: Proficiency in Google Analytics and the Google/Microsoft Office Suites. Communication: Strong written and verbal English skills; confident in leading client-facing presentations and internal scrums. Mindset: Self-motivated, highly organized, and interested in a long-term relationship with a growing company. Benefits Portfolio Impact: Own the growth and performance of recognized brands within the Fashion Industry. Cutting-Edge Tech: Access to AI-driven workflows and a proprietary marketing ecosystem. Remote Flexibility: Work 100% from home while staying fully integrated with a high-performing US team. Career Growth: Join an environment that values proactive "foundational" strategists and offers long-term stability. Key Performance Indicators (KPIs) Workload Management: Managing a full book of business (typically indicated by $28K revenue per employee). Retention: Achieving a 90% client retention rate, evaluated biannually. Quality: Excellence in channel production and seamless internal/cross-channel collaboration. Application Disclaimer: Please Read Before Proceeding To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description. Voice/Video Recording is REQUIRED Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified. Mandatory Knockout Questions Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America. Apply Wisely To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications. Check Your SPAM Folder All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication. We appreciate your interest and look forward to reviewing your application!