As a strategic PR specialist, you will lead public relations for our smartphone brand.About the Role:This role involves developing and executing PR strategies to enhance brand visibility and credibility in the smartphone industry.You will build and maintain strong relationships with top-tier media outlets.Draft, review, and distribute press releases, media kits, Q&As, and product-related communications.Secure proactive media coverage across online, print, broadcast, and influencer platforms.Lead PR campaigns for new smartphone launches, from pre-launch buzz to post-launch media engagement.Organize and manage press conferences, launch events, and media briefings.Craft compelling product stories in collaboration with product and marketing teams.Act as spokesperson when required; prepare executives for media interviews.Monitor public sentiment and manage crisis communications with timely responses.Create thought leadership content, media pitches, and brand stories highlighting innovation, technology, and lifestyle value.Collaborate with social media and digital teams to extend PR campaigns online.Track, analyze, and report PR performance metrics (media coverage, reach, etc.).Provide insights and recommendations for improving PR effectiveness.The ideal candidate should have excellent communication skills and be able to deliver impactful stories that position our brand as an industry leader. This role offers a unique opportunity to work in a dynamic environment and make a significant impact on our brand's success.