Lead Data Strategist
Data-driven marketing and personalization initiatives are key drivers of our company's growth. As a Lead Data Strategist, you will play a pivotal role in shaping this strategy.
* You will design, implement, and optimize customer segmentation models to inform lifecycle marketing and product strategy.
* Cross-functional collaboration with marketing, product, and engineering teams is essential for building and scaling buying group frameworks that enhance personalization and campaign performance.
* You will integrate advanced models and segmentation logic into Customer Data Platforms (CDPs) like Segment, Adobe Experience Platform, or Salesforce CDP.
Required Skills:
* Expertise in clustering algorithms such as k-means, DBSCAN, and hierarchical clustering
* Proficiency in designing and implementing customer segmentation models
* Familiarity with Customer Data Platforms (CDPs)
What We Offer:
* A dynamic work environment with opportunities for growth and professional development
* A competitive salary and benefits package
* The chance to work on cutting-edge projects and technologies