Unlock growth with emotion-led ad creative.
About the Role:
We're seeking a Visual Creative Strategist to drive success through impactful video ads. You'll partner with editors and creators to build, test, and scale high-converting concepts for Meta.
* Translate insights into compelling storyboards and hooks.
* Develop concise briefs for creators and guide editing to maximize thumb-stop and CVR.
* Launch rapid tests, analyze performance, and iterate fast.
Main Responsibilities:
* Own visual creative strategy from concept to launch.
* Collaborate with designers, editors, and media buyers on weekly sprints.
* Maintain a swipe file of winning references and trend formats.
Requirements:
* Proven record of converting video ads.
* Strong sense of music selection, timing, and visual narrative.
* Comfortable with data: can read a dashboard and decide the next test.
* UGC + short-form paid social experience (Meta required; TikTok/YouTube a plus).