Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime.
All around the world, people are waking up to the devastating impacts of climate change and nature loss. The situation today is worse than the darkest predictions of just ten years ago, pushing billions of people to the edge and threatening lives and livelihoods. At WWF, we are facing our biggest crisis – and our biggest ever opportunity – to create a better future for people and nature.
Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from conservation science and advocacy to HR and finance. We welcome applications from anyone who believes they can help us tackle this enormous global challenge and drive the urgent conservation impact needed to restore our planet.
1 MISSION OF THE DEPARTMENT
Enable the WWF mission through driving a strong, inspiring, compelling, and strategic communications approach to ensure and support conservation impact in line with the strategic priorities of WWF International.
To drive strategic communications to the Network, Governing bodies, International Secretariat and leadership in support of WWF International strategic priorities.To drive the strategic alignment on articulating consistent external positions on emerging issues across the Network.To ensure a coherent ‘One WWF, One Voice’ by integrating and supporting the communications, media and brand functions across WWF International and supporting these services to the network (offices in over 90 countries).To engage targeted audiences across the globe to accelerate conservation impact, influence decision makers and to build the WWF brand.To facilitate and coordinate the development and alignment to a global communications strategy.To provide common technology platforms Network-wide to enable communication with key audiences.
To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice.
2 MAJOR FUNCTIONS
Partners with the Head, Issues Management to develop, manage and execute global brand reputation strategies that proactively address sensitive and complex issues across the WWF Network.
Manages and coordinates agile, cross-functional responses to emerging and ongoing issues, collaborating closely with Network colleagues to ensure swift and effective communication.
Conducts reputational risk analysis and drives responsive strategies, providing insights that strengthen future resilience, promote best practices, and enhance understanding of WWF’s role in global conservation and crises.
Collaborates with the Head, Issues Management, Senior Director, Stakeholder Relations, and key colleagues to align positions on critical issues, ensuring effective engagement with stakeholders and decision-makers (e.g. partners, supporters, governments).
Manages and develops capacity-building initiatives across the WWF Network, equipping teams with tools, resources, and guidance to enhance issues management capabilities.
3 Major Duties and Responsibilities
Contributes to the development of integrated, cross-functional issues management strategies and plays a key role in their implementation to protect and enhance WWF’s global brand and credibility.
Provides timely issues management and guidance to the WWF Network during high-risk or crisis scenarios, collaborating with Country and National Offices to help ensure consistent messaging and effective issue management practices.
Drafts and manages external and internal communications for a range of stakeholders, including holding statements, Q&As, donor and partner correspondence, media responses, and talking points.
Engages directly with external parties e.g. partners, media, and other stakeholders as required to deliver clear and timely communication during reputation-sensitive scenarios.
Participates in cross-functional response teams (including Compliance, Legal, Governance, and Country Office teams), contributing to the delivery of aligned messaging and ensuring timely response to evolving situations.
Monitors global developments and trends that may impact WWF’s brand reputation, identifying emerging risks and opportunities and contributing to the development of responsive issues management strategies.
Manages and supports reputational analysis and reporting to inform decision-making and enhance organizational preparedness.
Manages and implements the delivery of training and resources for staff across the Network to strengthen capacity building in issues management and reputation risk mitigation.
Collaborates with teams across the Global Communications Department, providing input to strengthen brand resilience through aligned narratives and consistent messaging.
Supports evaluating the effectiveness of issues responses and contributes to identifying lessons learned to inform future strategies and practices.
Manages and develops strategic resources – including an issues management content library, precedent materials, and core reference tools – ensuring accuracy, and accessibility for the WWF Network.
Manages and cultivates sustained collaboration with Network’s Communication Focal Point, promoting consistent messaging, aligned approaches, sharing best practices and the development of capacity-building initiatives, including training and guidance.
4 PROFILE
Required Qualifications.
Bachelor’s degree or equivalent experience in communications (in-house or consultancy) with relevant exposure to organizational/corporate communications and hands‑on experience in issues management.
Demonstrated sound judgement and practice experience in implementing issues management responses including direct involvement in staff, media, social media, and partner communications.
Knowledge and experience of working within cross‑cultural teams in complex international environments, with exceptional diplomatic skills.
Required Skills and Competencies.
Experience of working in complex, international, highly matrixed operations, with a proven ability to manage and support the delivery of effective outcomes.
Solutions‑oriented and resilient, with strong diplomatic and communication skills and a proven ability to build agreement and navigate challenges across diverse cultural contexts and stakeholder groups (including staff, partners, donors, and media).
Skilled in crafting clear, concise and communications strategies and narratives to counter misinformation and support proactive reputation‑building efforts.
Excellent written and verbal communication skills, with the ability to produce high‑quality statements, briefings, and other materials; fluency in English is required, with additional languages such as Spanish or French considered an asset.
A strong team player with the ability to collaborate cross‑functionally in a dynamic, multicultural environment, and prepared to undertake occasional international travel.
Comfortable managing multiple projects and competing priorities, with strong organizational and problem‑solving skills.
Demonstrates a growth mindset through active listening, strategic thinking, and creativity, with curiosity about new technologies, evolving communication trends, and a strong interest in conservation and environmental issues.
Comfortable with digital tools and technologies that can drive or support best‑in‑class issues management.
Embraces the WWF mission and values of the organization: Courage, Integrity, Respect & Collaboration.
Knowledge and experience of the not‑for‑profit sector is an asset.
5 WORKING RELATIONSHIPS
Internal.
Head of Issues Management, Senior Director, Stakeholder Relations; Directors, Heads and team members within the Global Communications Department; Communications Directors across the Network; Country Office Management and programme staff; members of the Communications Community across the WWF Network; relevant wider teams (Conversation, Compliance, Legal, Governance, Resource Mobilization); other senior personnel.
External.
External stakeholders including supporters; partners; donors; corporates; governments; institutions; media; communications agencies; and wider external stakeholder relationships as relevant e.g. other NGOs, thought leaders, event organisers, public/private organisations.
Please upload your covering letter and CV in English. Priority will be given to applications with both documents indicated.
Deadline for applications: 29 March 2026
Location: WWF International Hubs in Brazil, Kenya, Vietnam
Work permit restrictions may apply
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
At WWF, we are dedicated to fostering an inclusive and diverse workplace where every individual feels valued and respected. We believe that a diverse workforce will help us to achieve our mission to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature.
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