Role Overview:
Nearsure fosters a collaborative environment for passionate professionals to grow and thrive in their careers.
Key Responsibilities:
As a Data Scientist, you will drive business growth through data-driven marketing and personalization strategy, develop robust models, and inform customer engagement, lifecycle marketing, and product strategy.
* Design, implement, and optimize customer segmentation models using clustering algorithms (e.g., k-means, DBSCAN, hierarchical clustering).
* Collaborate with cross-functional teams to build and scale buying group frameworks.
* Integrate advanced models and segmentation logic into Customer Data Platforms (CDPs).
* Apply advanced analytics and machine learning to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.