Marketing Automation Specialist
We are seeking a hands-on Marketing Automation Specialist to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.
This role will be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.
Key Responsibilities
* Owning and prioritizing the product backlog for Loyalty and Marketing Automation initiatives.
* Creating clear epics, user stories, and acceptance criteria; maintaining documentation in Confluence.
* Collaborating with global and local teams to deliver high-quality, scalable solutions.
* Ensuring integration with the Single Customer View (SCV) and data governance best practices.
* Facilitating agile ceremonies and timely, value-driven delivery.
To succeed in this position, you will need:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* A strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.